user research | UX/UI design | visual design | creative direction | illustration | team management
ulive was a video-centric lifestyle content brand designed to attract a younger demographic to the Scripps Networks Interactive family of brands. Programming leveraged evergreen content from brands such as Food Network, Cooking Channel, HGTV and Travel Channel combined with commissioned lifestyle video assets from socially-popular content creators. Integration of rich, targeted metadata into the video player enabled deep and cross-linking as well as more organic advertising opportunities.
