brand research | visual design | creative direction | illustration | team management | brand identity
ulive was an online, lifestyle video consumer site and syndication network. This was a new venture for Scripps Networks Interactive. Having provided all of the initial visual concepts for internal funding presentations, I was a key participant in the identification, acquisition and identity development around the name ulive as a new brand in the Scripp’s digital offerings.
Original design explorations to accepted final identity were designed in collaboration with Jeff Carino. Subsequent identity evolution was designed in collaboration with Arlene de Leon.
“I have not failed. I’ve just found 10,000 ways that won’t work. - Thomas Edison”